Maybe Television isn’t dead.
There are so many examples reflecting how these two mediums are converging and quite frankly – I LOVE IT!!!
Then there’s Comedy Central’s success of Tosh 2.0 where comedian Daniel Tosh stands in front of a green screen and deconstructs the latest nuttiness videos on the Internet. This is a hit for Comedy Central because it’s uber cheap to shoot (I mean – uber cheap) and is perfectly suited for the male 18-34 demo. The show is most watched program on Wednesday nights within that age group.
The online media-tv hybrid model has been such a success for Comedy Central that they are going to take a crack at it with Dwyanebook – a show that is entirely about social media and adopts the same programming model as Tosh 2.0.
What I find the most fascinating is how computer usage goes up during certain TV programs – especially major hit shows and tentpole specials such as the Super Bowl and Academy Awards. Data shows people are going on to their computers to chat and engage with other content while watching these programs. There was an increase in computer usage from 2009 in 2010 during both the Super Bowl and Academy Awards. Thus, this is creating a different type of water cooler effect – one that doesn’t have to wait until the next day at the office but happens live – on the moment – as the program is happening.
This presents such an interesting opportunity for marketers. As this 360i blog posting mentioned:
This means marketers can reach consumers through two separate media simultaneously, creating a richer and deeper single brand experience. Brands like MTV, Bravo and MLB are leading the way in this new era of television – and you can be sure others will soon follow suit should the opportunities be right for their programming.
Interesting times indeed. Endless opportunities to change the TV format model and make the television experience that more engaging, creative and quite frankly – new.