H&H/GFS Partnership – Info Meeting – September 7th
H&H/GFS Partnership is a collaboration between the two organizations that involves teaching Industry curriculum, a mentoring program of GFS Fellows with H&H Members, the H&H Intern Workbook, and promoting GFS internship candidates to top media companies.
H&H members teach a variety of different subjects – from film distribution and networking to putting a reel together and resumes/cover letters.
One of the key components of the program is the mentoring program between H&H members and GFS Fellows.
Our members become one of the first professional contacts for a lot of these students and helps them navigate their way into internships and increased industry knowledge. The program has a defined and small time commitment.
We are holding an informational session on September 7th to discuss the program for anyone interested in learning more about being a mentor.
SWIFT
8pm, Tuesday, September 7
34 E 4th Street
We’ll stake out a place in the back
http://www.swiftnycbar.com/
Please fill out this interest form and submit by Monday, September 6.
If you have any questions feel free to send an email to myself or sasha.silver@gmail.com, subject “H&H/GFS Partnership”
Interesting Things – 8.31
Be afraid, be kinda afraid
Dattoo
The Dattoo would be a printable tattoo that users would wear for a day and then wash off. This tattoo could be used just like a cell phone or a computer, with users being able to communicate and identify each other with their Dattoos. Five years ago, Frog Design founder Hartmut Esslinger envisioned a technology that “could influence notions of community, identity, and connectivity with minimal impact on the physical environment.” Today, the company is close to making this a reality.
http://www.gizmag.com/datto-concept-from-frog-design/15944/
GazeHawk
The GazeHawk eye-tracking service was created to help companies see which areas of their sites were getting the most attention. Finding a number of participants to view the website, the GazeHawk eye-tracking service then sends these results back to the requesting company. With this information, companies can then optimize for the ads which get the most stares and then generate methods to profit accordingly.
Neuromarketing
What people say and what they think is not always the same, and new developments in the world of neuromarketing hope to lessen the gap between those two divides. The goal of neuromarketing is to extract “hidden information” directly from people’s brains by not asking questions at all, but by recording responses at a deep subconscious level with the aid of an electroencephalograph (EEG) machine.
http://www.newscientist.com/article/mg20727721.300-mindreading-marketers-have-ways-of-making-you-buy.html
Interesting Things – 8.23
Sharpie King
Chicago artist Immy Melvin has been producing work for over 30 years now. He describes his work as unique due to its complexity, use of geography and its great use of Sharpie markers. Dubbed the Sharpie King in 2008, Melvin uses nothing but old fashioned Sharpies to produce his work. Claiming that the office staple has vibrant color and long-lasting ink, Melvin’s devotion to the brand is what has earned him the title of Sharpie King.
http://www.trendhunter.com/trends/sharpie-king
Flying Motorcycles
Designed by Marko Design, The MoonRider is a futuristic hybrid two wheeler which can be driven as a bike, but also acts as a flying machine. The lightweight motorcycle is an electric-powered bike with zero emission as well a plasma jet engine to provide power in flying mode. The MoonRider is made of lightweight composite materials which allows the bike to fly efficiently. The MoonRider features two front tandem wheels that consist of electric motors powered by electric batteries. The batteries are charged up by solar panels placed in the front of the two wheeler.
http://www.trendhunter.com/trends/moonrider
Cool Conversation
A conversation on cool: Complex Magazine sat down with up and coming style guru’s to discuss staying fresh and clean. Among those interviewed Sean Sullivan the proprietor of “The Impossible Cool” and now his new site, “A Conversation on Cool”. Indeed everything associated with these six up and coming movers and shakers is cooler than a polar bear’s toe nail.
http://www.complex.com/blogs/2010/08/16/augustsept-fashion-feature/
Interactive Advertising – Space 150
As my years in New York add up, the magic of Time Square dwindles away. Minneapolis interactive agency, Space 150 has lured me back in, if not to shop and eat, but to interact with GIANT models.
Their brand new Forever 21 billboard in Times Square acts like a mirror to the crowd. The model takes a photo of the crowd, shakes it, and shows it to them.. one model plucks some from the crowd and gives them a kiss… It’s only been live for a little while, but there is much more to come from this billboard and innovative company.
http://www.fastcompany.com/1663846/times-square-billboards-use-spy-tech-to-reach-out-and-grab-you
Company website: www.space150.com
Ashlye Vaughan
Social Media & Television
Maybe Television isn’t dead.
There are so many examples reflecting how these two mediums are converging and quite frankly – I LOVE IT!!!
There’s MTV’s first ever TJ – Twitter Jockey which was a show on MTV were @gabifresh won the new job and $100,000.00 salary. $100,000 to Tweet? Anyways.
Then there’s Comedy Central’s success of Tosh 2.0 where comedian Daniel Tosh stands in front of a green screen and deconstructs the latest nuttiness videos on the Internet. This is a hit for Comedy Central because it’s uber cheap to shoot (I mean – uber cheap) and is perfectly suited for the male 18-34 demo. The show is most watched program on Wednesday nights within that age group.
The online media-tv hybrid model has been such a success for Comedy Central that they are going to take a crack at it with Dwyanebook – a show that is entirely about social media and adopts the same programming model as Tosh 2.0.
What I find the most fascinating is how computer usage goes up during certain TV programs – especially major hit shows and tentpole specials such as the Super Bowl and Academy Awards. Data shows people are going on to their computers to chat and engage with other content while watching these programs. There was an increase in computer usage from 2009 in 2010 during both the Super Bowl and Academy Awards. Thus, this is creating a different type of water cooler effect – one that doesn’t have to wait until the next day at the office but happens live – on the moment – as the program is happening.
This presents such an interesting opportunity for marketers. As this 360i blog posting mentioned:
This means marketers can reach consumers through two separate media simultaneously, creating a richer and deeper single brand experience. Brands like MTV, Bravo and MLB are leading the way in this new era of television – and you can be sure others will soon follow suit should the opportunities be right for their programming.
Interesting times indeed. Endless opportunities to change the TV format model and make the television experience that more engaging, creative and quite frankly – new.
Ready, Set, Market!
A documentary leverages emerging digital tools and marketing techniques to get people’s butts into the seats
Ready, Set, Bag! is a new documentary that has leveraged social media to promote the film’s release in local theaters as well as take advantage of cause marketing. The digital savvy filmmakers partnered up with Groupon, a website that enables businesses to offer great deals to people in their communities. Through Groupon the filmmakers made pacts with local theaters, $1 of each ticket sold will go to food banks near the theater to help feed the community. So far 100% of theaters have agreed to carry the film. Furthermore, the filmmakers are playing the trailer on Blip.tv (see below) and all advertising revenue is going to support the charity of Feeding America.
This recent project highlights various trends happening in filmmaking and in business in general. Filmmakers are getting savvier when it comes to leveraging online to support their projects. For example, Kickstarter, an online site that enables you to raise funds for projects is turning into a go-to for filmmakers who need to raise money to fund their films.
Furthermore, filmmakers keep exploring new means of distribution, for example this year Sundance enabled filmmakers to distribute the film through VOD services and the internet.
Lastly, the trend of embedding the pay-it-forward element into you’re your business model is really hot right now. Expert calls this cause marketing and it looks to be a win-win for everyone involved.
In an era of change, new distribution models and business plans are emerging. Sure, Ready, Set, Bag! might not win an Academy Award but you have to tip your hat to the producers for leveraging all the tools available in order to, as they like to say in Hollywood, get people’s butts into the seats.
The Secret to Life
The new generation wants creative independence and infidelity, we are no longer encouraged to pursue just one medium or job. Instead do what you can/want and define yourself accordingly.
It seems like a few ‘good’ celebrities are breaking away from a life guarded by publicists, and are trying to define or re-define themselves. Courtney Love and James Franco, are 2 of them, determined to run their own image, and it’s damn right inspiring.
Courtney (with an anonymous team of 3) has started a daily, fashion blog of herself, and refers to it as a “social experiment.” Courtney has always been upfront with her past struggles with drugs and sanity, but claims to have always loved fashion. “I just didn’t always get it right.” And after seeing hundreds of images of herself, Courtney decided to begin her own fashion revolution. “One can’t wear a tutu and a Birkin.”
http://www.wwd.com/eyescoop/courtney-love-on-birkins-and-sex-3189035?full=true
James Franco, ultimate mover and shaker, actor, model, writer and full-time student calls parts of his life “performace art,” and the rest… well…. Just life. After dropping out of school and becoming a successful Hollywood actor, Franco went back to school, first at UCLA, graduating with an English degree. Now James is enrolled in 4 different schools full time (1 in north Carolina), has a reoccurring roll on General Hospital, multiple movies coming out, a campaign for Gucci, and much more to come. In response to his critics, “If the work is good,” Franco says, “what does it matter? I’m doing it because I love it. Why not do as many things I love as I can? As long as the work is good.”
http://nymag.com/movies/profiles/67284/
“Believe what you want. But here’s a clue. The secret to life: Anyone can die at any time.”- Franco, General Hospital
Ashlye Vaughan
Five Reasons Why Monocle Magazine Kicks Ass!
Five reasons why Monocle magazine kicks ass!
A recent Business Week article reminded me why Monocle Magazine kicks so much ass! Like many great organizations – it starts at the top. That person at the top of Monocle Magazine is Tyler Brûlé. Why should you care? He founded the ground breaking Wallpaper* magazine in the 90s and started up Monocole three years ago in an era where the print medium is dying and digital media is taking over. Don’t mention that to Tyler though – he’s expanding his media platform one forward-thinking-international-editorial at a time.
- You get a global perspective in every issue of Monocole Magazine. It’s like going on an amazing virtual tour around the world and finding out how other cultures and countries are approaching modern lifestyle.
- Monocle’s editorial is all about the ABCs, the content in the magazine is broken up by Affairs, Business, Culture, Design, and Edits categories. Simple and executed brilliantly.
- Content is always-always quality. Some of the best editors and correspondents from NY Times, Independent in the U.K., the BBC and more contribute to Monocle magazine.
- Each article has fast facts and interviews within many of the editorial pieces. Providing various forms of content digestion so if you are on the go or on a flight – it doesn’t matter – you still can learn what’s the movement in San Paulo, Brazil or why Beirut is reemerging as a gem of the middle east.
- At the very least – this magazine is so fresh – if you have copies in your living room – folks are bound to think you’re the most interesting person in the world.
Go. Buy. A. Copy. Thank. Me. Later.
52nd Edition
H&H,
Summertime. Come out and say hi.
$6 Stoli drinks all night long. I sound like an idiot promoter.
Want to hear about GFS? Want to work on the H&H website? Want to meet and greet? Just want to drink and be left alone?
Bring some hustle and a whole lot of chill.
DATE:
Wednesday, July 28th
LOCATION:
Willow Lounge (new spot)
37 East 28th Street b/w Park and Madison.
TIME:
7:30pm – and on
The New Tribe on the Block
Picture: David Choe, RVCA ANP artist
Artists, models, athletes, and musicians have more outlets, networks and opportunities today than ever before to express themselves. Of course, we have the internet to thank, but we also have brands and companies like RVCA that bring art and lifestyle together for the greater good.
In 2001, out of his closet and from humble beginnings, the company’s founder, PM Tenore started RVCA (Pronounced “Ruca”), an action sports apparel company, first and foremost. PM also created a program to support artists and give them a platform he thought was missing, ”I wanted to do something other people in the industry weren’t, and that is provide a space for artists, musicians, surfers, skaters, curators, models. That’s when I started conceptualizing the artists network program (ANP).”
If PM likes someone’s work, he shares contacts with them and invites them to do limited-edition designs in which a portion of the proceeds will go to the charity of their choice. The members of this ANP tribe have free reign of RVCA’s sprawling headquarters that feature, a recording studio, rooms filled with sewing machines and fabric swatches, and working spaces for any late night workers.
“It’s a balance of industry and art,” says PM, who claims creativity and commerce shouldn’t be mutually exclusive. For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community.”
-Ashlye Vaughan
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